2020 Brand Power Award

KS Corporation (CEO Hwang Kwang-soo) is the pioneer of the

unmanned adult goods franchise 'SHYMAN' in South Korea.

SHYMAN: Leading a Shame-Free and Healthy Sexual Culture

SHYMAN is a brand born from the desire to cultivate a healthy, happy,

and fulfilling sexual culture without shame. It upholds the mission of promoting wellness in sexuality

and recently launched SHYMall, its online adult store, to further this cause.

From its first store in Jeju in 2017, SHYMAN has been a pioneer in the unmanned adult goods sector in Korea,

continuously expanding to what will soon be 55 stores nationwide by 2020. While other competitors in the unmanned adult product market

have emerged and faded, SHYMAN remains at the forefront, steadily leading the industry.

The range of products at SHYMAN stores includes condoms,

female care gels, bath gels, and pheromone perfumes, broadening options for both men and women.

The shopping process is streamlined through SHYMAN’s proprietary

adult verification system and a self-service kiosk program, making it easy for customers to make purchases.

Store owners manage their operations remotely using smartphones, adding a competitive edge.

The unmanned system saves significant management time, making it popular among

housewives and working professionals who often run it as a secondary job,

with some even managing multiple stores.

CEO Hwang Kwang-soo commented, “SHYMAN’s unmanned vending

business is particularly suited to the post-COVID era. Operating unmanned stores saves on labor costs and fits well

with non-contact business models. The restrictions on outdoor activities have also led to a boom

in the adult product market, which is encouraging.”

Additionally, to support appropriate sexual education for youth,

SHYMAN's parent company, KS Corporation, donates condoms to youth sexual health centers.

Leveraging his IT background, CEO Hwang is also planning to develop

VR-based sexual education content to approach this sensitive subject more naturally and actively.

Reported by Hong Bokyeong, MoneyToday

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