SHY Holdings, led by CEO Hwang Kwang-soo, was awarded

the Grand Prize in the franchise category at the MoneyToday '2023 Korea Promising Enterprise Awards'

held on April 14th at the Press Center in Jung-gu, Seoul.

The 'Korea Promising Enterprise Award' recognizes promising small and

medium enterprises across various industries that enhance corporate value,

implement management innovations, and fulfill social responsibilities.

SHY Holdings launched SHYMAN, the first unmanned 24-hour

adult goods store franchise in South Korea, starting with its first store in Jeju in 2018. Currently,

SHYMAN operates 139 franchise stores nationwide. Unlike traditional adult stores, which often have a secluded image,

SHYMAN stores feature a bright and open atmosphere that welcomes all visitors without any discomfort,

operating around the clock on a kiosk-based unmanned system.

Beyond merely generating revenue

through product distribution and sales, SHY Holdings aims to improve societal perceptions

and prejudices about sex, fostering a healthy sexual culture and enhancing the quality of life for citizens.

The company has also established a sexual education business

division and is committed to developing VR content and software

for sex education using its IT-based solutions and programming capabilities.

SHYMAN has recently moved to a new location in the

second phase of the Digital Empire in Suwon to prepare for

the opening of its 200th store and to enhance corporate solutions.

The new site features a massive digital logistics platform system,

which has reportedly improved delivery and inventory management

by more than three times according to the company.

Hwang Kwang-soo, CEO of SHY Holdings, stated in an interview with MoneyToday,

"SHYMAN is rewriting the history of unmanned adult goods stores in Korea.

"He further added, "Using our domestic success as a stepping stone, we plan to expand our presence

in international markets, including Europe. We are committed to continuously striving to

become a globally recognized K-brand."